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Keyword research is the basis of optimizing search engines, but with this, we can hope to achieve lasting and sustainable search engine visibility. Nowadays, SEO is a much more extensive field than at the beginning of the industry. It is divided into a variety of different verticals.
However, at its core, SEO is about finding opportunities online and getting relevant traffic to a site by ensuring it is visible to search engines. Keyword research is the underlying principle of the SEO strategy. Keep reading to learn more!
Keyword Research: What are the Basics
Monthly Search Volume
The Monthly search volume (MSV) is a primary measure of the value of a keyword. It’s a good metric to consider if someone is looking for the term, but it should be used as something other than a stand-alone measure or as the sole indicator of the value.
The fact that a particular keyword has an extremely high MSV doesn’t mean it’s the appropriate keyword to rank for.
Keywords with high volume typically bring “browsing” traffic toward the highest in the funnel. They are great for building brand awareness but are not a direct way to convert.
User Intent
User intent relates to the kind of results they would like to see when searching for a term – the goal of the search.
It is common to hear user intent frequently discussed during keyword research since it is among the most crucial aspects of the process.
The user’s intent is crucial in two ways. First, the primary goal of making website content and pages is to give users details they would like to learn.
There’s no reason to create an entire page on what you’re interested in if your user is only concerned about their needs and problems.
You may have the top site on the internet about how cupcakes came into existence; however, if someone looking for cupcakes wants to know how to make cupcakes, they’ll not click your link.
Furthermore, Google considers relevance when serving pages with results (as we stated earlier, they want to give the best results for a search). Therefore, the more your site can meet users’ needs, the more likely it will be ranked.
Relevancy
When Google examines the pages displayed in its search results, its algorithm will also look at other websites users click on in response to the query.
If we ask a question like [cupcake], Google has to consider whether a person wants to learn about what a cupcake is and how to make one or would like to purchase cupcakes.
If you look at the page of search results, you will discern the user’s intent from other results.
The search results page for a query is a must in your research for every search term you are considering.
Keyword relevance and user intention are essentially the same thing. It’s about understanding what the user means when looking up a keyword. This is more difficult for head keywords and less so for queries with long tails.
Keywords with Long-Tail
Long-tail keywords are referred to as long-tail due to their location towards the left of the demand curve. The graph appears like an extended long tail toward the right.
A search demand curve highlights keywords with high volumes on the left and those with lower search volumes towards the center.
Longer inquiries that are more targeted tend to be more right. Headwords with big meanings and a significant volume are shifted to the left.
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